While I’m on-camera in this photo, my best work comes behind the scenes. In my ten years in-house at a leading YouTube production studio, I became a versatile writer and strategist for video, social media, and branding. I pride myself on engaging diverse audiences through compelling storytelling and development of a distinct brand voice.
Work
830 million
video views
3.6+ million
new subscribers
1,000+
videos written
As a channel manager and content strategist at Linus Media Group, I was primarily responsible for writing, art direction, packaging strategy (title/thumbnail), and topic ideation for Techquickie, a major YouTube channel focused on consumer and enthusiast technology.
Growing the channel required a high degree of versatility—not only through covering a wide range of topics, but also through understanding the needs of our audience with analytics, mastering a consistently engaging voice, and ensuring accuracy of content that viewers are passionate about. I worked with editing, shooting, and business teams to translate my work into success for one of YouTube’s biggest brands. Additionally, my work with Techquickie showcases the strategic and storytelling approach I would leverage in an earned media capacity. My work was frequently cited in tech forums and gained traction with tech news outlets.
Strategy also involves going after the story and fact-finding; I regularly interviewed subject-matter experts from my media and industry networks to gain a deeper understanding of planned content, enabling me to weave narratives that brought a new voice to the conversation.
Combining these insights with proper story pacing enabled Techquickie to consistently earn viewer retention of over 60 percent, an excellent mark on the YouTube platform.
Several years ago, a pair of CPU vulnerabilities called Spectre and Meltdown were discovered to have affected a large majority of computers worldwide. Coverage of the story was widespread, but most relevant content was either surface-level and not useful in truly understanding the threat, or was so technical that it couldn’t be understood without a degree in computer engineering.
The heart of our audience was comprised of tech enthusiasts, but not necessarily people with an advanced background, meaning I saw an opportunity to explain the situation in an illuminating but accessible way. Drawing upon whitepapers that addressed the inner workings of Spectre and Meltdown, I wrote and oversaw art direction for a video illustrating how these bugs really operate using easy-to-understand terms and visuals.
The result was a well-received video that earned over 1.1 million views.
Simplifying the complex for your audience
Identifying relevant trends
In 2024, Microsoft faced lackluster adoption of Windows 11 despite a strong marketing push.
I identified this trend of lukewarm migration to the new OS as a strong point of interest for both our regular audience and the larger pool of viewers interested in tech content. Windows-related content obviously has broad applicability, but our audience tended to have strong feelings and opinions about Microsoft platforms, regardless of whether they used them regularly.
Explaining the “why” behind Windows 11’s struggles was an opportunity to engage our audience over an emotional topic that might seem mundane on the surface. I wrote a video that explained the deeper reasons for the slow adoption that also highlighted issues with Microsoft’s approach.
The video has racked up over 1.6 million views since release.
The right voice in any situation
In addition to my work on Techquickie, I was also a regular writer for Techlinked, Linus Media Group’s thrice-weekly tech news show.
Techlinked is one of the company’s newer channels, requiring a different voice. Although my usual videos often featured humorous takes, translating this to a show covering recent news stories meant pacing scripts in a way that would keep a viewer’s attention despite changing between completely different topics, as well as adopting a drier tone for an irreverent look at the news that we knew would resonate with our audience.
Today, TechLinked has nearly two million subscribers and earns roughly 500,000 views per episode.
Copywriting for success
Beyond content strategy and script writing, I’m also a capable copywriter.
I wrote a Techquickie-branded fact-a-day calendar, themed around tech, that was sold on the Linus Media Group store in 2020 and 2021. Not only did I research facts and put them in an appropriate voice on each page, but I also wrote the marketing blurb on the back of the package.
Other copywriting I’ve done includes:
A series of marketing videos for Intel’s Retail Edge Program
Writing and refining copy for sponsors in Techquickie and Techlinked videos
Going deeper
In 2025, I wrote a long-form article for More than Moore, a leading blog exploring the business side of the semiconductor industry.
The piece explored the beneficiaries of the US CHIPS Act, providing readers with a close look at exactly where the federal subsidies were going. I discussed the political and economic impetus for the program, how companies might strategically use the funds, and possible consequences for domestic semiconductor manufacturing.
More than Moore is aimed at a more technically-sophisticated audience than Techquickie; as such, I demonstrated my ability to adjust voice in my writing accordingly, as well as to dive deep for information useful to industry professionals.
Get in touch, or hire me!
If you or your organization are in need of a social media or YouTube content strategist, earned media strategist, script writer or copywriter on either a freelance or full-time basis, I’d love to hear from you! Fill out the form and you’ll hear back from me promptly. You can also find me on LinkedIn.